Recently, an advertisement is going viral on X (formerly Twitter) claiming that the Congress has released a new advertisement promoting the Mahalaxmi Scheme. The ad shows a lounge attendant giving a bottle of milk to a young mother who is trying to calm her crying baby. They strike up a conversation, and the lounge attendant advises the mother that calm the baby, she should massage the baby’s soles, and mentions that she does the same to calm her own children. The mother asks how many children she has, and the attendant replies, “Three.” Surprised, the mother asks how she manages all this along with her duty. The attendant, smiling, says, “After 10 hours of duty here, I perform my duties as a mother.” Hearing this, a third woman sitting nearby, shown as a career woman, asks her what happens to the life that she leaves behind while doing this double duty. The ad then cuts to Rahul Gandhi, who says, “The women of India work 8 hours outside and 8 hours at home. They cook, take care of the children, and receive no money or compensation for this. Therefore, the Congress party is bringing the Mahalaxmi Yojana. Congress will deposit Rs. 1 lakh annually into the accounts of crores of women. Women will receive Rs. 1 lakh annually and Rs. 8,500 monthly.”
Handle Amock, a Congress supporter known for peddling fake news, wrote, “Congress has released new hard hitting campaign ad on Mahalaxmi Scheme. Khata Khat Khata Khat. Prashant Kishore will never mention about such brilliant ads and schemes but always cry about weak opposition.” (Archived link)
BREAKING NEWS ⚡
— Amockxi FC (@Amockx2022) May 21, 2024
Congress has released new hard hitting campaign ad on Mahalaxmi Scheme
Khata Khat Khata Khat 🔥🔥🔥
Prashant Kishore will never mention about such brilliant ads and schemes but always cry about weak opposition. pic.twitter.com/v4uEDkRTt2
Congress member Ram Mohan Reddy wrote, “Congress new Ad highlighting Mahalaxmi Scheme — From 1st July, ₹8500 per month into the bank accounts of women…Khata-Khat….Khata-Khat…” (Archived link)
Congress new Ad highlighting Mahalaxmi Scheme —
— Sama Ram Mohan Reddy (@RamMohanINC) May 21, 2024
From 1st July, ₹8500 per month into the bank accounts of women…Khata-Khat….Khata-Khat… pic.twitter.com/htEQ9meKNu
Congress supporter Manjeet Ghoshi wrote, “Congress has released new hard hitting campaign ad on Mahalaxmi Scheme Khata Khat Khata Khat.” (Archived link)
Congress has released new hard hitting campaign ad on Mahalaxmi Scheme
— Manjeet Ghoshi (@ghoshi_manjeet) May 21, 2024
Khata Khat Khata Khat 🔥🔥🔥 pic.twitter.com/2XuVH9O2II
Another handle Prashu wrote, “Congress party has released new hard hitting campaign ad on Mahalaxmi Scheme Khata Khat Khata Khat. Prashant Kishore will never mention such brilliant ads and schemes but always cry about weak opposition. Share until prashanth Kishore Reach.” (Archived link)
BIG BREAKING 🚨
— _Prashu_ (@PRASHU_PP) May 21, 2024
Congress party has released new hard hitting campaign ad on Mahalaxmi Scheme
Khata Khat Khata Khat 🤙🏻🔥
Prashant Kishore will never mention such brilliant ads and schemes but always cry about weak opposition.
Share until prashanth Kishore Reach 🔥 pic.twitter.com/mCj73cO2x7
Handle Zubair Anam, who as per his bio is the president of Assam Youth Congress wrote, “Congress has released new hard hitting campaign ad on Mahalaxmi Scheme…. Khata Khat Khata Khat.” (Archived link)
Congress has released new hard hitting campaign ad on Mahalaxmi Scheme….
— Zubair Anam (@Zubairanam) May 21, 2024
Khata Khat Khata Khat 🔥🔥🔥 pic.twitter.com/zL9by31Xb2
User Gururaj Anjan wrote, “#LoksabhaElections2024 : CONGRESS RELEASED NEW AD; HIGHLIGHTS #MAHALAXMI SCHEME. CONG’s Promising #MahalakshmiScheme AD where ₹8500/month will be deposited in the bank accounts of every women from July-1st; Kata-Kat Kata-Kat!” (Archived link)
#LoksabhaElections2024 : CONGRESS RELEASED NEW AD; HIGHLIGHTS #MAHALAXMI SCHEME.
— Gururaj Anjan (@Anjan94150697) May 21, 2024
📌#WATCH: CONG's Promising #MahalakshmiScheme AD where ₹8500/month will be deposited in the bank accounts of every women from July-1st; Kata-Kat Kata-Kat!#KataKatKataKat#HathBadalegaHalaat pic.twitter.com/f2Msdd3nF3
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Fact Check
To verify the video, we extracted different keyframes from the video and ran a reverse image search. It was found that the advertisement featuring television actress Sayantani Ghosh was posted by Prega News on its official YouTube page to celebrate Women’s Day in 2022.
The title reads “Celebrate Women’s Day 2022 With Prega News.” The description of the video reads, “Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women’s Day with Prega News, it’s time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth!”
The original Prega news advertisement featured a senior district law and order officer, both a mother and a public servant, giving a befitting reply to a woman who tried to underline the difficulties of being a mother and a professional. The advertisement makes an attempt to glorify the strength of women and to convey the message that a woman can carry both. She can be a mother as well as a working professional.
Additionally, the original video also features the Prega News logo on the top right corner of the video. However, Congress supporters have edited the logo of Prega News to make it appear that the advertisement is released by Congress, promoting the Mahalakshmi scheme, which ought to deposit Rs 1 lakh every year in the bank accounts of women.
Conclusion: The advertisement featuring television actress Sayantani Ghosh which is making rounds on X with a claim that Congress has released a new advertisement promoting the Mahalaxmi scheme is false. The advertisement is from Prega News which was released to celebrate Women’s Day in 2022.
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